Can you help RadiantGPS to expand it's market?

Can you help RadiantGPS to expand it's market?

Prize: 10,000 BDT (1st Prize), Certificates.

Hosted by Team Ideathon Deadline: 2020-12-01 00:00:00
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Problem Statement: 

Radiant GPS is now seeking ideas to draw the attention of the people to acquire customers by making them aware of the importance of GPS trackers along with promoting the franchise as well. They are looking to diversify their customer segment in other transportation sectors, such as buses, trucks, boats, CNGs, etc. Radiant GPS is interested in solving the problem related to drawing customer attention and acquisition. 



Radiant GPS tracker offers all sorts of GPS Navigation solutions and GPS Antennas to track the exact location of an object. Radiant GPS Technology offers a wide range of GPS tracking devices and also other solutions required by transportation companies that require them to make sure their drivers follow the set route. Real-time tracking, notifications, history and reports, fuel-saving, geofencing, POI (Point of Intersections) & tools, mobile, SMS gateway are some of the lucrative features that Radiant GPS tracker is providing. They are a GPS Tracker Technology solution provider with a broad client base and an enviable track record of solving challenging problems.

⦁ Till now they have around 100+ customers under their system.

⦁ Currently, they are operating only on private transportations only.


Radiant GPS’s main target is the people who are very much concerned about their vehicle protection, safety, and overall management. Below there has a specified segmentation to whom we can target:

  • Organized private sector

  • Corporate Executives

  • Business People

  • Car Dealership Shops

  • Government

  • Household

  • Taxi and car rental company

  • Transport Companies

  • Fleet

  • Water Vehicles


Features that Radiant GPS is offering to its customers are:

  • Real-Time Tracking: Track the location of any objects (vehicle, fleet, vessel, pet, air-craft, person, mobile phone, bike, etc.) online in real-time.

  • Notifications: Get SOS alarms if it has been stolen as well as turn on/off the engine easily.

  • History and Reports: Reports include various information by date and GPS tracker name including driving hours, stopovers, distance traveled, fuel consumption, and many more.

  • Geofencing: Receive automated alerts when the object enters or leaves marked boundaries.

  • POI & Tools: With the Points of Interest (POI) tool you can add markers at the locations, such as a gas station, a hotel, a restaurant, etc.


Tracker Type: Car, Truck, Bus, CNG, Motorcycle, Steamer, Boats, Human, Pet.





Organized: Be precise about the ideas that you will be providing. 


Clarity: Give us feasible ideas that are realistic and implementable. For example, simply asking to do celebrity endorsement, facebook paid promotions, or TV advertisements are not sufficient. Your solution should be backed by proper reasoning, for example, if you suggest paid promotions then you must clarify who should be targeted among the options available in targeted ads.   


Aim: It should be cost-effective, efficient, and must draw the attention of the target customers that you will be identifying. For example, if you identify the truck owners as a potential customer, you must identify the proper way to reach them. 



1. Solutions should be no more than twelve (12) slides and are to be converted in PDF.

2. Upload your solution in google drive and set it in public view (Otherwise submissions won't be accepted)

3. Paste the shareable link below.

4. The first slide should include your name, email address, contact information, and institute (if any).


Prize: 10,000 BDT 1st Prize. Certificates for Top 10 ideas.


Eligibility: Everyone.